客户不下单怎么办？

可以再联系一下客户，一般客户答应下单但没有下可能有以下几种情况：
支付遇到问题，可能客户突然发现余额不足，可以联系一下客户，如果差额不大的话，可以考虑给他优惠促成成交。
答应后又后悔，可以跟客户说库存不足，错过了，就买不到，引起用户的紧迫心里。

这种情况比较复杂，（不知道情况下原因很多）。但你应该好好分析才对，当初为何他给你机会？谈判中他的态度，然后现在他对你的态度，一般来说，有下列三种情况可能影响下单：
一，你的行为负面影响了他，转变了他当初的信任
二，他感觉还有一些事情没有确认清楚，或者信任还不够，他并不急于实现买你产品换来他本因该的需求
三，外界有影响，导致不能及时下单

如何留住潜在客户呢？我认为只要坚持两点，真正的客户就跑不了。

1、专业。对自己的产品和行业非常专业，因为我们最开始和客户是通过这个产品沟通上的，你很快速明了的就说出了他不明白的问题和疑虑，那对方就会很注意我们了。

2、态度。人都是希望被尊重的，当客户询问我们或和我们谈事情的时候我们一定要诚恳和热情的向客户宣导和沟通，这样就会让对方感觉很好、很舒服。人很多时候都是跟着感觉走的。最重要的就是坚持，一定要学会坚持，不能因任何理由放弃或妥协。相信自己，坚持做，会有收获的。我是相信的，你相信吗？

老客户每年都有采购，今年没有采购，如何让老客户下单呢?下面就看看怎么催促他们下单：

01

鼓励订货，保证交货

Owing to the increase of demand, you will probably make an order.If we are right in thinking this, would you care to place your order now?We can ensure immediate dispatch from our stock.

02

提供各项资料，劝诱订货

We trust that you have received our catalogs and price-list.

Now that you have had a chance to examine what we have sent to you, we are enclosing an order form for you to make an order easily.

03

通知对方广告活动将引起抢购，希望尽早订购

Our advertising campaign is due to begin next month.Experience shows that many orders follow these advertisements, and sales are certain to result.We strongly advise you to lay in at least a small stock.

04

鼓励在产品涨价前订货

From April 1st the prices of all our products will be raised by 10%.Even with this increase the prices of our products are still slightly lower than those of our competitors.Concerning the business you are negotiating, we will charge you old prices on all orders received here up to and including April 30.

We look forward to your orders.

For example:

Dear xx,

How are you those days, hope everything goes well with you.

We would like to know your opinion about my quotation.Owing to the increase of demand, you will probably make a prompt order.If we are right in thinking this, would you care to place your order now?We can ensure provide immediate dispatch from our stock.

We trust that our experience in doing this products and reliable quality will entitle us to win your confidence.

Expecting your kind reply.

Regards!

客户有好几种：确实有需求的，打探行情的，在开拓这个产品的等等。只有客户本身在市场中，又有需求，才会比较快速的下单。如果客户是打探行情的，不是没有下单可能，往往需要你确实比他目前的供应商有明显优势，他才会考虑换采购渠道。至于在市场开拓阶段的客户，期望值不能太高，客户往往也需要比较长的时间。我们能做的尽可能配合客户，在联系过程中充分体现我们的实力，优势等等，让我们成为客户下订单的首选供应商。